Brand Identity

Brand Identity

The story behind the SBKOREA logo and how to use it correctly

Brand Story

Two letters from a single block

The SBKOREA logo is built from a single unit: the server block that slides into a rack.

Two slots are cut into the same block — offset and opened, they form an S; enclosed, they form a B.

Two letters made from one block grammar express a company that designs and operates both its hardware infrastructure and the software (SaaS) built on top of it with the same principles and the same standard of quality.

Symbol

Meaning of the Symbol

Five elements derived from the structure of a server

1
Server block
Solid infrastructure — the hosting and IDC business at the company's core
2
Slots
Server bays and data pathways — the space where customers' services live
3
LED dot
A server that is on right now, operating 24/7 without interruption
Deep navy · Blue
Navy for trust and stability, blue for the energy of technology and service
Straight lines and restrained curves
A balance of robustness and flexibility

Logo System

Choose the logo that fits the space and purpose

Horizontal · English

Primary logo — website header, documents

Horizontal · Korean

Korean documents, business card front

Vertical

Square spaces, covers, business card back

Symbol SB

When space is limited

Icon S

Favicons, app icons, profile images

Color Versions

Color

Light backgrounds

White

Dark backgrounds

Mono Black

Single-color print · engraving

Mono White

Single-color print · engraving (dark base)

Color

Color Palette

The four core colors of the brand

SB Navy

#0A142E

RGB 10, 20, 46

SB Blue

#1C54F0

RGB 28, 84, 240

SB Light Blue

#6096FF

RGB 96, 150, 255

White

#FFFFFF

RGB 255, 255, 255

Name	HEX	RGB	Usage
SB Navy	#0A142E	10, 20, 46	Primary logo color, dark backgrounds
SB Blue	#1C54F0	28, 84, 240	LED dot, accent color (light backgrounds)
SB Light Blue	#6096FF	96, 150, 255	LED dot, accent color (dark backgrounds)
White	#FFFFFF	255, 255, 255	Logo on dark backgrounds

For print, we recommend finalizing CMYK values after a press proof (navy may print darker than on screen).

Guidelines

Usage Guidelines

Please follow these rules so the logo always looks the same

Clear space

Keep clear space of at least 50% of the symbol height around the logo.

Minimum size

The horizontal logo must be at least 24px on screen and 6mm in print. Use the S icon in smaller spaces.

24px

icon-s

Don'ts

Do not change the proportions
Do not change the colors
Do not add effects such as gradients or shadows
Do not change the spacing between the mark and the wordmark
Do not place the logo on busy photos or patterns without sufficient contrast

The brand typeface is Pretendard. The logo wordmark is outlined and can be used without installing the font.